Danish film and television is very much a presence in the international arena. With an Oscar nomination for A Royal Affair next month and the extensive international sales of the filmed TV serials The Killing, Borgen and The Bridge, this small European country with a population of only 5.5 million and a language only intelligible to its Scandinavian neighbours is competing effectively with much bigger international players.
According to a Cineuropa report, 2012 was a successful year at the Danish cinema box office with record attendances of 14.2 million – the best for 30 years. 28% of the film market was captured by the 21 Danish releases with the three standouts being A Royal Affair alongside Susanne Bier’s Love Is All You Need and Anne-Grethe Bjarup Riis’ This Life. Bier’s film is a romantic comedy-drama starring Pierce Brosnan set for release in several European countries. This Life is a Second World War family drama which I don’t think has sold outside Denmark yet.
The Hunt, which has gathered so much praise around the world, isn’t included in these figures because it wasn’t released in Denmark until 10 January 2013 – when it had the second highest audience figures for an opening weekend since 2000. It was delayed so as not to compete with the other Danish releases, but it has contributed to the success of Danish films at international festivals where they have won 82 prizes from the 272 screenings.
Denmark sees only half the number of film titles released in the UK, France and Germany – 256 in 2011. There are approx. 161 cinemas with 396 screens, but only 18 multiplexes (2011 figures). With local films getting over 20% of the market, around 55% goes directly to Hollywood and 15% to other European films (the biggest earners being UK-US Hollywood productions such as Skyfall, the biggest box-office winner in 2012). Overall Denmark competes with Norway for the role of most cinema visits per head in Scandinavia at around 2.2.
Acoording to Cineuropa’s ‘country profile’ the average budget for a Danish film is €2.3 million with nearly 40% of funding coming from the Danish Film Institute (a useful statistics manual, in English, is available for download) – in 2012 the total DFI Production and Development spend was €39 million. The two main public service broadcasters in Denmark, DR and TV2 are both expected to support the funding of Danish films and to broadcast them. DR’s television serial drama productions such as The Killing, Borgen and The Bridge have played a central role in introducing the amazing acting talent in Denmark to audiences worldwide with series sold to terrestrial networks and VOD providers around the world. The serials feature actors who work in cinema features and theatre and episodes are written and directed by creatives also working in cinema. These three serials will go down as marking a change in Denmark’s international film profile much as the first Dogme films did between 1998 and 2002.